BONIA Spring Summer 2025: Summer Ever After
Nothing says “summer” like the warm glow you feel from trending fashion products this season. This summer, BONIA invites you to indulge in its latest Spring Summer 2025 collection: Summer Ever After — a campaign dedicated to the love affair of a Parisian summer where everyday moments become precious memories.
Inspired by the art of understated luxury, the era of summertime embraces a season of effortless sophistication. Let’s delve into the seasonal must-haves that reflect the nuances and deeper meaning behind these looks:
The Poetry of Minimalist Design
Set against a serene, monochromatic backdrop, Summer Ever After redefines how we perceive the ordinary. Featuring monthly product highlights, they offer soft textures, delicate shades, and sculptural forms that take centre stage, turning everyday objects into visual poetry.
The campaign follows a couple who embody refined elegance, appreciating life’s quiet yet meaningful moments. Their story reflects the heart of the collection — finding beauty in simplicity.



Signature Pieces to Adore
Today, this BONIA product showcase introduces standout pieces, embodying both craftsmanship and contemporary design. The Licia Small Hobo Bag and Liana Mini Shoulder Bag lead the collection, featuring sleek silhouettes and sophisticated textures.



For the dapper gent, Summer Ever After offers the finest selection of timepieces that stand out in quality and design. Each one exudes the look and feel of thoughtfully curated refinement.
Your Guide to Seasonal Must-Haves
Discover new arrivals at BONIA and refresh your wardrobe with pieces that exude timeless charm. Whether it’s the structured elegance of a handbag, the effortless grace of tailored apparel, or the refined details of our latest accessories, each item is designed to complement the modern wardrobe.



Summer Ever After is more than just a collection — it’s an invitation to immerse yourself in the artistry of everyday life. Experience the curated product selection in BONIA boutiques and online starting February 2025. Check out the BONIA 2025 Spring Summer collection on BONIA.com.