BONIA unveils its latest campaign, #BeMySoleil a quiet reminder to pause, breathe, and rediscover the rhythm that feels most like you.
Rooted in introspection and staying true to oneself, #BeMySoleil celebrates the beauty found in stillness, the quiet pauses between chaos, the unseen victories, and the moments that remind us that it’s perfectly fine to simply be.
The Soleil Bag is designed not just to carry essentials, but also to hold the emotions one can’t always explain. Inspired by the sun, Soleil represents a steady warmth, an everyday companion that asks for nothing, yet stay with its carrier through every mood and moment.
The campaign features an intimate collective of women who embody the campaign’s message — Singer-Actress Daiyan Trisha, Actress Sharifah Rose, Actress-Model Alicia Amin, Singer Actress Victoria Ng, and Internet Personality May Ho. Each shares personal reflections of unseen struggles, quiet strength and moments of vulnerability, revealing how Soleil becomes a companion, a symbol of inner calm, confidence, and connection in a world that often demands more than it gives. Because true luxury isn’t about standing out. It’s about following your own pace and feeling complete. This is my Rhythm. This is my Soleil.
